2008 Woodie Awards
Boston fashion highlighted at expo
Morgan Chase
Issue date: 10/1/08 Section: Arts
Two things that can be counted on to constantly change are the seasons and fashion trends. Whether its summer to fall or winter to spring, with every season there are new styles. Keeping up with the latest trends, although a seemingly tedious task, is vital for social survival for college students in this very fashion forward city. The next step to an updated wardrobe for the fall? The Boston Fashion Industry Expo 2008.
A lot of fashion inspiration comes from celebrities, always being in the media, they know how to dress to get noticed. How realistic are their fashions, though? Is what they wear in the streets of Hollywood and Beverly Hills applicable and appropriate for the New England climate?
This fall its all about local fashion with Boston Fashion Week 2008, featuring runway shows, promotional events, instructional courses, independent vendors and informative lectures and discussions.
Lesley University, in conjunction with Boston Fashion Meetup, hosted this year's expo. The event was quite structured; panels and classes slotted throughout the day and a perfect horseshoe of tables set up, strategically showcasing the local vendors' latest creations. Although their work had already said enough, the vendors were more than willing to talk their work up.
Allin Bond, the Creative Director and CEO of Happy Hour Clothing Co., had the most eye catching table at the expo. His custom made, one-of-a-kind shirts, tank tops and sweat shirts have has an über-cool urban feel. When asked about the actual creation of one of these funky, graffiti-esque tees, Bond responded "that's my little secret."
"I came home one day with a new shirt splattered with paint. My buddy asked me how much I paid for it. When I said 70 bucks, his response was, 'Dude, we could make shirts like that,'" said Bond. That's just what he did, and has found his product flying off the shelves of two separate Newbury Street stores. To check out his line, go to HappyHourClothing.com.
Jamall Oluokun is the co-founder and managing director for Couturium.com, a place where people in the fashion industry can meet up. Their slogan is "Stay connected. Stay informed. Stay fashionable." Oluokun was at the Expo as a volunteer and when asked "What is Boston fashion?" he admitted that it would be easier to say what it is not, rather than what it is. "It's not Gucci, Coach and Prada. [Boston fashion] is what's happening here; local vendors, local designers, local photographers."
A lot of fashion inspiration comes from celebrities, always being in the media, they know how to dress to get noticed. How realistic are their fashions, though? Is what they wear in the streets of Hollywood and Beverly Hills applicable and appropriate for the New England climate?
This fall its all about local fashion with Boston Fashion Week 2008, featuring runway shows, promotional events, instructional courses, independent vendors and informative lectures and discussions.
Lesley University, in conjunction with Boston Fashion Meetup, hosted this year's expo. The event was quite structured; panels and classes slotted throughout the day and a perfect horseshoe of tables set up, strategically showcasing the local vendors' latest creations. Although their work had already said enough, the vendors were more than willing to talk their work up.
Allin Bond, the Creative Director and CEO of Happy Hour Clothing Co., had the most eye catching table at the expo. His custom made, one-of-a-kind shirts, tank tops and sweat shirts have has an über-cool urban feel. When asked about the actual creation of one of these funky, graffiti-esque tees, Bond responded "that's my little secret."
"I came home one day with a new shirt splattered with paint. My buddy asked me how much I paid for it. When I said 70 bucks, his response was, 'Dude, we could make shirts like that,'" said Bond. That's just what he did, and has found his product flying off the shelves of two separate Newbury Street stores. To check out his line, go to HappyHourClothing.com.
Jamall Oluokun is the co-founder and managing director for Couturium.com, a place where people in the fashion industry can meet up. Their slogan is "Stay connected. Stay informed. Stay fashionable." Oluokun was at the Expo as a volunteer and when asked "What is Boston fashion?" he admitted that it would be easier to say what it is not, rather than what it is. "It's not Gucci, Coach and Prada. [Boston fashion] is what's happening here; local vendors, local designers, local photographers."
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Ian L
posted 10/17/08 @ 2:43 PM EST
I'm hoping to put a better face to the Boston fashion scene. I created my site: BostonFashionIndustry.com to show anyone that's interested, the people and the organizations that make up this young and developing industry. (Continued…)
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